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Paid Social that creates a buzz

We empower SMEs to expand their reach and attract new customers through targeted paid social strategies on the Meta platforms and LinkedIn – helping to secure high-quality leads, new sales and drive growth


Paid Social that elevates your brand

At Prolific 10, we understand the power of social platforms in helping brands to connect with their audiences and secure vital sales.

Our approach is pragmatic yet dynamic, focusing on actionable results that matter to your business. Whether it's crafting impactful ads that speak directly to your customers on Facebook, creating visually stunning campaigns on Instagram, or getting your message in front of key decision-makers via LinkedIn, we’re committed to putting your brand in the spotlight.

With an in-house team consisting of senior digital strategists, analytical PPC experts and creative content writers, we have all the tools at our disposal to create compelling paid social campaigns that provide tangible results. 

We balance creativity with analytics to ensure every penny you spend is an investment towards measurable growth for your SME. Partner with us and see how our paid social strategies can transform your online presence.

Paid Social - Intro

Our approach to Paid Social

  • 1. Research & Strategise
  • 2. Build & Create
  • 3. Launch & Optimise
  • 4. Report & Refine

1. Research & Strategise

Our experience has taught us that every solution needs a strategy, and Paid Social is no different. That means putting in the work before a single marketing pound is spent and taking the time to understand your goals, market, and audience.

At the top of the funnel, Social Media advertising makes new potential customers aware of your brand, the middle encourages new users to engage with your brand, and finally at the bottom of the funnel, Paid Social can retarget previous visitors to your website.

By adopting a full-funnel strategy we can meet your potential customers exactly where they are, to build brand awareness, increase consideration, and ultimately, drive conversions for your business.

2. Build & Create

We start by setting up a clear campaign structure for each of your chosen social platforms and set up conversion tracking so we can measure the output from your campaigns from the get-go.

Our aim? To blend Paid Social with compelling content to support every stage of the marketing funnel. Our team, which includes experienced journalists and editors, create clear and direct ad messages that get results.

We are experts in producing top-notch content that educates, engages, and converts. Whether it's landing pages for direct lead generation, blogs, white papers, or thought-leadership articles, we focus on what resonates with your audience.

3. Launch & Optimise

Ready, set, launch! Our dedicated team of PPC specialists will guide you through the implementation phase and guarantee work is delivered efficiently and effectively. As we move forward, we use real-time data to fine-tune the performance of your campaigns without relying on guesswork.

As the campaigns evolve over time, we gain deeper insights into your audience, ensuring you get greater value for every pound spent. We'll also evaluate how sales and goals are attributed, understanding the role of each marketing channel. This helps us to make informed decisions on where to invest for consistent future growth.

4. Report & Refine

Rest assured; our experts will be regularly keeping you in the loop on progress made. Expect weekly updates and monthly reports that break down the strategy's impact in clear and digestible terms. We'll tailor our reporting to your preferences, ensuring you get the insights you need, how you want them.

Meanwhile, our findings will continuously shape the strategy, zeroing in on what is delivering the best ROI. We act swiftly on our analysis, keeping you ahead in the game. Plus, we'll set up quarterly reviews to dive deep into results and align with any evolving news and business objectives. Plus, it’s a great excuse for a celebratory drink/lunch, right?


Meta Ads

There’s no denying that the Meta-verse continues to grow at a rapid pace. Over recent years, Meta, the parent company of Facebook, has expanded its horizons, integrating platforms like Instagram and WhatsApp. A recent study revealed that 77% of internet users regularly access at least one Meta platform - a staggering audience of nearly 3.6 billion users across various platforms. And when you consider that Facebook generated nearly $32 billion in revenue in 2023 alone, it’s hard to ignore the opportunities to reach new people.

At Prolific 10, we recognise the immense potential of Meta Ads and how SMEs can use this array of platforms to grow their own business. Our expertise isn't limited to just Facebook; we harness the power of the entire Meta suite to ensure your brand increases visibility with your core audience.

Implementing a methodical and data-backed approach, our expert team is adept at crafting campaigns that resonate, whether it's a visually compelling ad on Instagram or a targeted message on Facebook. We align with your goals, whether that’s building your brand presence, spreading awareness, driving engagement and leads, or increasing sales and conversions.


LinkedIn Ads

When it comes to B2B advertising, LinkedIn cannot be ignored. It's not just a platform for job seekers; it's a goldmine for businesses aiming to connect with professionals, industry leaders, and decision-makers. With over 930 million users, LinkedIn offers a unique advertising opportunity that's both niche and expansive.

As part of our service proposition, we delve deep into the intricacies of LinkedIn advertising. Recognising its potential as a B2B powerhouse, we craft campaigns that speak directly to professionals in your target industry. Whether it's Sponsored Content that seamlessly integrates into a user's feed or InMail campaigns that foster direct engagement, our strategies are purposefully built to stand out to LinkedIn’s audience.

Our approach is data-driven and results-focused. By leveraging LinkedIn's robust targeting capabilities - from job titles to company sizes - we ensure your message reaches the right people. And with our continuous monitoring and optimisation, we keep your campaigns agile, adapting to trends and feedback for maximum impact.



When it comes to digital advertising, initial engagements are pivotal, but re-engaging potential customers and securing those vital sales can make all the difference. Our retargeting agency services - covering Meta Ads and LinkedIn Ads - are designed to increase customer acquisition, ecommerce revenue and new business sales enquiries.

Retargeting campaigns help jog the memory of visitors who've browsed your website but left without making a purchase or enquiry. By tracking which pages they've visited, we can display relevant visual or text ads to these visitors when they’re browsing other sites.

And these tactics work! AdRoll research says the click-through-rate (CTR) of a retargeted ad is 10x higher than the CTR of a typical display ad. Meanwhile, a SharpSpring study found that retargeted users are 70% more likely to convert.

Our job is to ensure that every retargeted ad is not only relevant but also strategically timed to maximise its impact. By seamlessly blending informative and persuasive elements, we can drive re-engagement and conversions.

Paid Social health check?

If you have read this far, there's a good chance you're not completely new to Paid Social. Our audit will provide you with full visibility of your current account health and any critical issues impacting performance. We review and make recommendations regarding budget optimisation, campaign structure and creatives, as well as sharing best practice and some quick wins you may have missed.


FAQs on Paid Social

How does Paid Social advertising work?

Paid Social, like normal PPC works on a ‘pay-per-click’ advertising model, but on social channels, rather than search engines such as Google or Bing.

With more and more brands turning to social media marketing, paid ads provides greater visibility and exposure among busy social feeds where you can take a hyper-targeted approach to get in front of the right people.

How much should we budget for Paid Social Media Advertising?

A good social media advertising budget is one that produces a positive return on investment and helps your business meet its goals. Plus, it depends greatly on your chosen platform(s), which is why we’ll always advise by platform and bid type.

However, as a rule of thumb we would recommend investing at least £1,000 of ad spend per month per channel.

Which Social Media platforms should we choose?

Your audience is the most important factor when choosing the social media platforms to advertise on. If the people you’re looking to attract aren’t active on the channel, everything else becomes irrelevant. In other words, be where they are!

It’s also to crucial to consider your products and services. If you’re a highly visual brand, Instagram may be a good choice, whereas if you’re a B2B enterprise LinkedIn should be a top priority.

How quickly can we expect to see results?

The speed at which you can expect to see results from a paid social media campaign can vary, depending on a few factors.

If your goal is brand awareness or engagement, you may see some results relatively quickly. However, if the goal is conversions or lead generation, it might take more time for users to move through the funnel.

What level of communication and reporting can we expect?

At Prolific 10, we prioritise open and clear lines of communication with our clients. We understand that regular updates are crucial for your peace of mind and the success of your campaigns. That's why we pride ourselves on being highly responsive, ensuring that you can reach us whenever needed.

Expect weekly updates to keep you in the loop on the ongoing progress of your Paid Social initiatives and comprehensive monthly reports, providing you with detailed insights into the performance of your campaigns.

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Let's reach new heights, together.

Book a call with one of our senior marketing experts so we can understand your challenges and goals