Skip to content

Engaging content that generates leads

Whether it's captivating ad copy, thought-leadership articles or compelling case studies, our team of former journalists and content marketers are on hand to help you capture the imagination of our target audience - so that they convert


Capture their imagination

Content marketing is absolutely vital for any business looking to develop and grow their presence in their own dedicated marketplace. Today’s customers - both B2B and B2C - now expect high-quality, consistent content from their favourite brands.

We produce content that informs, answers questions and builds trust on your behalf. By doing so, you’ll enhance customer relationships, generate leads and convert more. A carefully-planned content marketing strategy will also enhance SEO efforts and strengthen your social media presence. 

The good news is we have a brilliant content team that is on hand to help you.

Content capture

Content Marketing Strategy

There are so many brilliant quotes that highlight the importance of planning. Firstly, we have this humdinger from JRR Tolkien: “It does not do to leave a live dragon out of your calculations, if you live near him”.

There’s also this quote from Abraham Lincoln, who said: “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

Much like chopping down a tree, before you embark of any content generation, it is vital you take the time to step back and assess what tools you have at your disposal, whilst also focusing on what you’d like to achieve, both in the short term and the long term.

As part of any content marketing strategy, our expert team of strategists will interview you to better understand your goals, and conduct a thorough audit of the existing resources you have. We will carefully plan a comprehensive and compelling content strategy that will support the wider objectives of the business. 

Content strategy-1

Content Generation

Apparently, “Content is King” - isn’t it?

It is a phrase we have all heard too many times, but the majority of businesses are still failing to hit the mark. Our content strategists are self-proclaimed royalty when it comes to creating, publishing and distributing high value content to our clients' target audiences. 

We collaborate closely with our partners to truly understand the needs of their own customers, to appreciate the challenges they face, and explore existing industry issues. We use this research to create compelling white-papers, thought leadership articles, infographics, how-to guides, e-books and informative blogs, plus more…

A carefully planned and perfectly executed content marketing strategy will cement a business’ position as an authoritative leader in its field. 

Content generation

What we do...

Thought leadership

We are comfortable writing high authority articles on complex issues that help our clients to build the trust of their chosen audiences.

Our content team is well versed at tacking in-depth briefs and creating compelling copy that is perfect for showcasing your expertise on any number of topics.

We have seen our articles featured in a number of national newspapers and trade magazines, as well as being used on our client’s websites on-site to drive traffic.



We will help you to attract more visitors to your website by producing a consistent stream of high-quality, optimised blog content. 

Starting with a content audit, we analyse existing copy and carefully identify the right type of content that will drive traffic and leads. 

From C-Level thought-leadership blogs, news analysis, Q&As, infographics, how-to guides and more, our SEO-optimised blog content will add value to your website and your bottom line. 

Press releases

Our content team includes a number of former editors and journalists who are not only experts at finding the right news angle for your press release, but will position your story in the best way possible to ensure you get the right type of coverage - and lots of it! 

From product launches, new appointments, client wins, company initiatives and more - we have all bases covered. It's our second nature.

You'll be pleased to know we also have access to an extensive database of media contacts - many of whom we have built relationships with over many years. 



Case studies

We are sure you're already achieving great things - so let us to help to shout about your success stories by crafting comprehensive case studies that help to drive those lukewarm prospects into red-hot leads. 

We will work closely with you to understand the challenges you have solved, the tangible results of the project or product in question, and why you're an absolute joy to work with! 

Compelling case studies will only encourage visitors to convert online, whilst also providing a vital tool for internal sales teams when they're outreaching to potential customers. 

Ad copy

Getting your digital adverts in the right places, at the right times, is only half the battle - carefully-crafted ad copy is essential to secure the vital clicks. 

Whatever the channel, our expert team of content writers are experienced at creating captivating ad copy that engages the target audience. 

We will meet with you so we can perfectly capture your tone of voice, your market position and your goals. By taking the time to get to know your business, we will secure the right type of  information to help us craft fail-proof ad copy.  

White papers

Our skilled team of white paper writers and strategists specialise in producing top-tier white papers that engage your target audience, position you as a thought leader, and generate those vital leads.

We offer comprehensive white paper solutions, including thorough research, data acquisition, expert technical writing, production, and distribution.

Our team has spent years working in busy news rooms, equipping them with the knowledge of what will gain the most traction with current journalists. 



Share your content ideas with us, and we'll take the lead in creating top-quality eBooks, specifically designed for your audience, positioning you as an authority in your field.

After thoroughly researching the subject and acquiring supporting data, our specialist content writers will draft, edit and perfect your eBook. We can even design it too.

An eBook serves as the perfect downloadable content. Not only that, this high-value content can serve as the basis for several press releases, infographics and Q&As. 

Optimised web copy

In need of an online makeover? Entrust us with your web copy and we'll craft compelling content that resonates with your audience and bolsters your online presence.

Our web copywriting services are designed to articulate your brand's voice, engage your visitors, and convert them into loyal customers.

We delve deep into understanding your brand, target audience, and industry nuances to create copy that not only informs but also inspires action.

From homepage narratives to detailed service descriptions, our team ensures every word on your website aligns with your business goals - maintaining a balance between creativity and clarity, all while optimising for search engines to enhance your digital footprint.

Landing pages

Maximise the impact your digital campaigns by utilising our landing page copywriting services. We focus on creating landing pages that are not only visually appealing but also strategically written to convert visitors into leads and customers.

We take the time to understand your campaign goals, target audience, and unique selling propositions to craft attention-grabbing headlines, engaging content, and persuasive call-to-actions.

We ensure that each landing page is optimised for both user experience and search engines, providing a seamless journey for your visitors.

Award writing

Crafting compelling award entries is an art, and at Prolific 10, we've mastered it. Our team specialises in creating award submissions that not only highlight your achievements but also tell your unique story in a way that captivates judges. And we have the results to prove it - winning countless awards for our clients. 

We understand the nuances of different award criteria and tailor each entry to showcase your strengths and innovations. Our process involves a deep dive into your accomplishments, extracting the most impactful narratives and presenting them in a compelling, concise manner.

We ensure your entry stands out from the crowd and that you take that trophy home.


FAQs on Content Marketing

What is content marketing and how can it benefit my business? Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It offers numerous advantages for businesses, including enhanced brand visibility, improved customer engagement, and effective lead generation.
How do you develop a content marketing strategy? Our agency develops customised content marketing strategies by conducting thorough audience analysis, planning content that resonates with your target audience, and setting clear goals. This ensures that our efforts align perfectly with your business objectives.
What type of content do you specialise in? We specialise in a variety of content types including thought leadership pieces, blogs, white papers, press releases, award writing, video production, landing pages, SEO optimised web copy, case studies, and ad copy. 
How do you ensure the content aligns with my brand voice and values? We take meticulous steps to ensure that all content is consistent with your brand identity and messaging. Our team works closely with clients to understand and maintain brand values throughout the content creation process. Additionally, if you're still developing a brand voice and messaging matrix, we offer services to assist with this as well.
How do you measure the success of content marketing? We utilise a range of key performance indicators (KPIs) and metrics to track and report the effectiveness of our content marketing campaigns. These metrics are tailored to measure the impact of our content in achieving your specific business goals.
What is your approach to SEO in content marketing? We integrate SEO best practices into content creation to enhance online visibility and improve search ranking results. This ensures that your content not only engages but also reaches your target audience more effectively.
How do you handle content updates and revisions? We have a structured process for updating and revising content, which is guided by performance data and evolving client requirements. This ensures that your content remains relevant, accurate, and effective over time.
What is your process for content approval? Our content approval process involves several steps to ensure that everything we publish aligns with your expectations. We seek your approval at key stages, and nothing is published without your final consent.
What are your pricing models for content marketing services?

Our pricing models are flexible, ranging from a flat fee to volume-based pricing, or a customised pricing model depending on your needs. We offer specific costs for each piece of content, which vary based on complexity and length. These can be purchased individually or as part of packaged retainers to suit your budget and requirements.

mountain prolific 10

Let's reach new heights, together.

Book a call with one of our senior marketing experts so we can understand your challenges and goals